A. Rex Johnson was the leading lending expert within the credit union industry. He authored four best-selling books, including More Passion for Lending, as well as a series of instructional videos. In 1996, Rex created the first hands-on, interactive lending school for credit union professionals - The University of Lending. He was the driving force behind LSCI's commitment to helping credit unions become leaders in consumer lending. He shared his expertise with over 50,000 credit union employees and volunteers worldwide.
Rex founded Baxter Credit Union (BCU) in 1981 and under his leadership, grew membership to 72,000 and assets to over $300 million. Johnson was named the Illinois Credit Union Executive of the year in 1986 at BCU. Johnson started Lending Solutions, Inc. (LSI) in 1994 and LSCI in 2000. He authored four best-selling books and lending videos and was elected into the Illinois Credit Union Hall of Fame and CUES Hall of Fame in 2000. In 2017 Rex received CUNA’s prestigious Phil Greer Lifetime Achievement Award.