In determining how well a credit union is performing, it is important to compare how it ranks compared to its competition.
Companies and organizations of all sorts, including credit unions, must re-evaluate how they will reach the public.
The community-focused nature of credit unions may seem antithetical to extensive online marketing campaigns, but credit union executives who ignore the marketing opportunities presented by the Web limit their organization's growth.
The number of internet-connected devices in the average person's life has skyrocketed over the last several years as smartphones and tablets joined personal computers in most American homes.
Holiday shopping season will soon be upon us. Just like retailers, credit unions can capitalize on all the activity of the holidays with promotions and special campaigns.
People join credit unions for the benefits they offer over traditional banks, whether that means a free checking account, competitive loan products or even a better company culture.
The World Council of Credit Unions has celebrated International Credit Union Day since 1948, and this year the theme is "Local Service. Global Good," according to the organization's website.
On average, the households of people 65 and older ages 65 and older are living on $37,847 a year in the U.S., according to CNN Money.
Credit unions naturally want to have a good relationship with all their members.
While many individual credit unions have grown this year, slightly more than half of them had fewer members at the end of June than they did a year before, according to information from the National Credit Union Association.