The Credit Union Satisfaction Index 2015 indicated customer satisfaction among credit union members was higher than that of many other industries, according to a press release from CFI Group. The satisfaction score, calculated through CFI Group's American Customer Satisfaction Index methodology, was 87, one point higher than last year's and eight points higher than the banking average.
The survey focused on which qualities members like to see in a credit union. Many indicated mobile banking options, ATMs and branch employees as elements they considered important in their satisfaction level.
Importance of involvement
Community involvement was also a key factor in member satisfaction. More than half of respondents said their credit union's community involvement was important or very important. Another 80 percent of people said community involvement carries importance, according to the CFI Group study.
"Eighty percent of people said community involvement carries importance"
Many credit unions are involved with their local community. For instance, Scott Credit Union in Illinois recently raised more than $1,000 for the Illinois Center for Autism, according to a press release from the Collinsville Chamber of Commerce.
The credit union raised the funds internally by encouraging employees to donate money for a casual dress day.
"We realize that without our members and the communities in which we serve, we would not exist as a financial alternative," Cassidy Beck, Scott Credit Union's Community Relations Representative, said in the press release. "Supporting our communities is very important to us."
RTN Federal Credit Union in Massachusetts also demonstrated community involvement through supporting efforts made by the Friends of the Amesbury Council on Aging. The council is dedicated to raising money for programs geared toward senior citizens, the Newburyport Current reported.
"Community involvement is a core value of RTN Federal Credit Union," Michael Menas, a branch manager for the credit union, told the Newburyport Current. "We are proud to support the great work that the COA does with the seniors in community we serve."