Lending Solutions Consulting, Inc.
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Meet Our Team

A. Rex Johnson
Ed Swanson
Karin Brown
Jack Kelly
Marsha Wieder
Lorrie Wohlfeil
Tracy Bruce
Valerie Lentz
David Johnson
Stephanie Parker


A. Rex Johnson
Owner/Founder of Lending Solutions Consulting, Inc. (LSCI)

A. Rex Johnson is a leading expert within the credit union and consumer lending industries. He has authored four best selling books plus eight videos. Rex is the former CEO and first employee of Baxter Credit Union, Deerfield, Illinois. During his 12-year leadership, the credit union grew to $300 million in assets. He has shared his expertise with thousands of credit union employees and volunteers worldwide. In addition to working with a number of credit union leagues, he has also served as an instructor for CUNA's Advanced Lending School. Rex created the first hands-on, interactive lending school for credit union professionals - The University of Lending. He is the driving force behind LSCI's commitment to helping credit unions become leaders in consumer lending.

Rex received a master's degree from Northwestern University. He was also the Illinois Credit Union Executive of the year in 1986 and elected into the Illinois Credit Union Hall of Fame in April 2000 and into CUES Hall of Fame in November 2000.  For more information regarding Rex's availability or any of LSCI's products/services Marsha can be contacted at 800-937-4249 x.3202 or please visit our
Contact Us page and click on the appropriate check box.

Visit Rex on YouTube:
http://www.youtube.com/watch?v=BnkSfPwebsM
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Ed Swanson
Vice President/Consultant

Ed Swanson is a 28-year veteran of the financial services industry and a 25-year veteran of the credit union industry.  He has spoken for over 35 Credit Union Leagues throughout the country on a variety of lending and member service related topics.  Swanson helps credit unions to strengthen themselves in areas of consumer lending, loan underwriting, risk based lending, mortgage lending, indirect lending, collections, sales development, member service and incentive programs.  Swanson was also an annual instructor at the CUNA Consumer Lending Management School for seven years and has been a featured speaker at CU Conference's, 'Focus on Lending' conference for the past twelve years. 

Swanson's most recent experience was with Patelco Credit Union, where he developed and managed a Walgreens division for the credit union at the Walgreens corporate headquarters.  Patelco Credit Union has assets of $4.1 billion and 296,000 members.  His most notable credit union experience includes eleven years as Vice President of Lending and Collections at Baxter Credit Union in Deerfield, Illinois where assets grew to $400 million during his tenure making it the fastest growing start-up credit union in history.  Other previous experiences include three years as Senior Vice President of Lending at Space Coast Credit Union and one year as Vice President of Lending at University Federal Credit Union.

Swanson earned a BA in Business from Indiana University and holds an MBA from Northwestern University's Kellogg Graduate School of Management.  For more information on Ed Swanson and scheduling Ed to consult for your credit union, please contact Marsha Wieder at 800-937-4249 x.3202.
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Karin Brown
Vice President, Collections

Karin joined the LSCI team in February of 2006 and comes to us with 29 years of collection and fraud management experience. Prior to joining LSCI Karin worked for three of the nation's larger credit unions, Baxter, Alliant (formerly known as United Airlines Credit Union) and most recently VyStar Credit Union (formerly known as Jax Navy FCU). Through her innovative and common sense approach to collections Karin was able to achieve world class results in all three organizations; leading her peers in delinquency and charge off results. As vice president of collections for VyStar Credit Union in Florida, Karin lowered the organization's delinquency rate by 30 percent within the first eight months of her tenure. Under her leadership at Alliant Credit Union in Chicago, the nation's sixth largest credit union, the institution was ranked sixth nationally in December 2004 for the lowest delinquency rate among the top 25 credit unions. Additionally, Karin established the collection department for the $650 million Baxter Credit Union in Illinois, achieving delinquency results of .28 percent.

Karin's responsibilities at LSCI will encompass onsite collections consulting and portfolio analysis. Karin will also do customized evaluations of collections methods, operations and lending policies, will identify deficiencies, strengths and opportunities in your collections operations. To talk with Karin further or to discuss your individual collections department, please visit our Contact Us page and click on the appropriate check box.
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Jack Kelly
Vice President of Sales & Sales Management/Consultant

Jack Kelly joined the Lending Solutions Consulting, Inc. team in 2009 with 27 years of experience in sales and sales management in the luxury travel goods and business accessories industry.  Jack's career started with industry leader Hartmann Luggage where he won numerous sales growth and business development awards.  He went on to have a distinguished 20 year career withTumi Inc, the world's largest premier business and travel goods brand.  Jack played a significant role in Tumi's growth by achieving double-digit sales and market growth every year.  He rose from Account Executive to Regional Vice President during his career and won numerous sales awards.  Prior to joining LSCI, Jack was the Vice President of Sales and Marketing for Trafalgar, which is one of the finest men's accessories brands in the world.  

Jack's role at LSCI is to assist credit unions in developing and implementing a sales culture.  His extensive background in sales training, branch development, incentive programs and marketing are just some of the tools needed to train and motivate employees to adopt the sales culture. 

For more information on Jack Kelly or to schedule a consulting visit with Jack, please contact Marsha Wieder at 800-937-4249 x.3202.
 
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Marsha Wieder
Director, Operations

The second employee to join LSCI, Marsha came aboard in October 1995. Through her years with the company Marsha has been an integral part in the development and on-going management of the University of Lending. In her current positions Marsha oversees all operations within LSCI and continues to be a key contact for Rex Johnson's consulting. Prior to joining LSCI Marsha held positions as Manager, Professional Training and Manager, Human Resources for Baxter Credit Union. Marsha attended Depaul University in Chicago, Illinois.

For more information regarding Rex's availability or any of LSCI's products/services Marsha can be contacted at 800-937-4249 x.3202 or please visit our Contact Us page and click on the appropriate check box.


Lorrie Wohlfeil
Business Analyst

Lorrie is one of the most senior employees at LSCI having begun her career in August of 1995. As a business analyst Lorrie is primarily in charge of the Portfolio Analysis program. Lorrie also works hand in hand with our on-site consultants. Before starting the Portfolio Analysis program, Lorrie designed the highly successful training program in place at Lending Solutions, Inc. (LSI) and personally trained many of the loan underwriters at LSI. Lorrie also spent 4 years as an on-site consultant for LSI. During that time she not only educated credit unions on lending, but also trained their staff to make superior lending decisions. Lorrie graduated from the University of Kansas with a degree in Business Communications.

To get in touch with Lorrie please contact Valerie Lentz at 800-937-3276 x.3439 or please visit our Contact Us page and click on the appropriate check box.

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Tracy Bruce
Manager, Professional Development

Tracy began her career with LSCI in January of 2000. As manager of professional development, Tracy oversees all aspects of the University of Lending. Additionally Tracy handles the set up of all the road Universities. Prior to working for LSCI Tracy worked in the recreation department of Walt Disney World. Tracy attended Western Illinois University in Macomb, Illinois.

For information on the University of Lending or to sign up for any of our Universities please contact Tracy at 800-937-4249 x.3386 or please visit our Contact Us page and click on the appropriate check box.

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Valerie Lentz
Manager, Professional Training

Valerie began her career with LSCI in October 1997. As a manager of professional training her main focus is Reflection Training and Mystery Shop calls. Valerie trains credit union's frontline staff with high level of member contact over the phone or in person on risk-based pricing, score enhancement, decision-making, sales skills, and service standards. She also makes mystery shop calls to credit unions to test their service and sales culture (i.e. proper introduction, creating a sense of urgency, explaining the FICO score to member, etc). Prior to working with frontline staff, Valerie worked with LSI as the manager of training. Valerie graduated from Concordia University with a degree in Sociology.

To gain further information on Reflection Training and Mystery Shopping, please contact Valerie at 800-937-4249 x.3439 or visit our Contact Us page and click on the appropriate check box.

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David Johnson
Manager, Business Development

David has been with LSCI since January of 2003. As Manager of Business Development David oversees the marketing and sales of LSCI, specifically Rex Johnson's University of Lending, Portfolio Analysis, Reflection Training, and www.rexcuadvice.com. Prior to joining the LSCI team David was an Executive Account Manager for CDW Computer Centers in Vernon Hills, IL. David graduated from the University of Illinois in 2000 with a degree in Business Administration/Marketing.

To gain further information on any of LSCI's products, including how to purchase advertising space on this website or any other questions on this website please contact David at 800-937-4249 x.3276 or visit our Contact Us page and click on the appropriate check box.

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Stephanie Parker
Manager, Marketing 

Stephanie began her career with Lending Solutions Consulting, Inc. in September 2004. As the Manager of Marketing, Stephanie is responsible for all integrated communication efforts including graphic design, website design and maintenance, online marketing, social media, media relations and new product development.  Stephanie oversees all aspects of creating new and exciting graphics with an aesthetic appeal to market LSCI's products and services. With her extensive experience and strong background in various art forms, Stephanie brings a high degree of commitment and artistic oversight to the projects completed for LSCI. Stephanie graduated in 2004 from Grand View College in Des Moines, Iowa, with a degree in Graphic Communications and a minor in Advertising and Photography.

To get in touch with Stephanie or to register for the University of Lending, please call: 800-937-4249 x.5025.
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